Achtung: Patient online!: Wie Internet, soziale Netzwerke - download pdf or read online

By Christoph Koch

Kommunikation gewinnt als Managementfunktion seit Jahren an Gewicht – auch im Gesundheitswesen. Immer besser informierte Patienten, der wachsende politische und kompetitive Druck in Bezug auf Transparenz der Prozesse in Kliniken und Praxen beschleunigen als Treiber diesen Wandel. Namhafte Praktiker zeigen in diesem Buch anhand ihrer Projekte und Erfahrungen, mit welchen Werkzeugen Mediziner und supervisor in ihrem Umfeld eine nachhaltige, kohärente Kommunikationskultur etablieren können, und warum diese - überwiegend nicht monetäre - Investition Ressourcen und Fähigkeiten erzeugt, die der supplier wettbewerblich zugute kommen.

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Achtung: Patient online!: Wie Internet, soziale Netzwerke und kommunikativer Strukturwandel den Gesundheitssektor transformieren (German Edition) by Christoph Koch


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